Created in Bordeaux in 1986, adopt was then called Réserve Naturelle and offered a range of fashion accessories. Its first boutique opened in Bordeaux the same year. And in 2014, Réserve Naturelle became adopt! Very quickly, the success of the first fragrances led the brand to develop its collection, which today brings together more than 100 high-quality, accessible fragrances created and made in France.